I build brand and communication strategies for creative minds.

I work with artists, designers, and creative businesses to create living strategies—systems that combine intuition and structure, empathy and research.

MY WORK IN BRANDING AND COMMUNICATION STRATEGIES IS BASED ON:

Empathy. Strategy isn’t about me being right—it’s about understanding what makes you different and building a system around that uniqueness.

Experience. I know what it means to be both creative and entrepreneurial. My work isn’t based on theory alone but on lived experience, creating strategies that match ambition with reality.

Authenticity. No copy-paste formulas. Every project starts from your story and grows through a creative, honest process.

40+ clients across Europe and China in art, fashion, design, and education.

Projects include DSL Collection, SciArt Agency, German Embassy in Beijing, Mahabbat, and Pravilo.

Talks and consultancy for Lynk & Co, Serviceplan Beijing, and the Central Academy of Fine Arts in Beijing.

Founder of Ta Project (trauma-informed guides for institutions), CHI Media (6,000+ readers on art-brand collaborations), and DYWWA (wearable art line).

10+ years of experience in branding, communication, and research — from influencer campaigns to art-brand partnerships and ecosystem growth.

Brand Strategy · Communication Strategy (social media, content systems)

Art Market Research · Art & Brand Collaboration Strategy · Industry Navigation

Graphic & Editorial Design · Copywriting

WHAT I DO

Consultancy: A 2-hour session focused on a requested topic (branding, communication, content creation, etc.). The session is prepared in advance, based on reviewed materials and questions, and followed by a written follow-up document.

Project: Strategy, research, design, or workshop-based work. Each project is tailor-made, so the price is determined by the project’s complexity and specific requirements.